10 search results - page 1 / 2 » Automatic generation of bid phrases for online advertising |
WSDM
2010
ACM
14 years 4 months ago
2010
ACM
WWW
2008
ACM
14 years 7 months ago
2008
ACM
We consider the budget-constrained bidding optimization problem for sponsored search auctions, and model it as an online (multiple-choice) knapsack problem. We design both determi...
WWW
2009
ACM
14 years 7 months ago
2009
ACM
Existing keyword suggestion tools from various search engine companies could automatically suggest keywords related to the advertisers' products or services, counting in simp...
CORR
2008
Springer
13 years 7 months ago
2008
Springer
Many advertisers (bidders) use Internet systems to buy advertisements on publishers' webpages or on traditional media such as radio, TV and newsprint. They seek a simple, onl...
CIKM
2010
Springer
13 years 5 months ago
2010
Springer
With the proliferation of online distribution methods for videos, content owners require easier and more effective methods for monetization through advertising. Matching advertis...