We describe an efficient framework for Web personalization based on sequential and non-sequential pattern discovery from usage data. Our experimental results performed on real us...
Bamshad Mobasher, Honghua Dai, Tao Luo, Miki Nakag...
Automatic and non-invasive web personalization seems to be a challenge for nowadays web sites. Many web mining techniques are used to achieve this goal. Since current web sites evo...
We describe the web usage mining activities of an on-going project, called ClickWorld3 , that aims at extracting models of the navigational behaviour of a web site users. The model...
Miriam Baglioni, U. Ferrara, Andrea Romei, Salvato...
: Web usage mining, possibly used in conjunction with standard approaches to personalization such as collaborative filtering, can help address some of the shortcomings of these tec...
Bamshad Mobasher, Honghua Dai, Tao Luo, Miki Nakag...
One of the greatest and most recent challenges for online advertising is the use of adaptive personalization at the same time that the Internet continues to grow as a global market...