Web users display their preferences implicitly by navigating through a sequence of pages or by providing numeric ratings to some items. Web usage mining techniques are used to ext...
Every day, new information, products and services are being offered by providers on the World Wide Web. At the same time, the number of consumers and the diversity of their intere...
Web mining - data mining for web data - is a key factor of web technologies. Especially, web behavior mining has attracted a great deal of attention recently. Behavior mining invo...
In Internet marketing, Web audience analysis is essential to understanding the visitors’ needs. However, the existing analysis tools fail to deliver summarized and conceptual me...
The rapid e-commerce growth has made both business community and customers face a new situation. Due to intense competition on the one hand and the customer's option to choose...