The current boom of the Web is associated with the revenues originated from on-line advertising. While search-based advertising is dominant, the association of ads with a Web page...
Berthier A. Ribeiro-Neto, Marco Cristo, Paulo Braz...
Work on evaluating and improving the relevance of web search engines typically use human relevance judgments or clickthrough data. Both these methods look at the problem of learni...
Hao Ma, Raman Chandrasekar, Chris Quirk, Abhishek ...
Combating Web spam has become one of the top challenges for Web search engines. State-of-the-art spam detection techniques are usually designed for specific known types of Web spa...
Vulnerability-driven filtering of network data can offer a fast and easy-to-deploy alternative or intermediary to software patching, as exemplified in Shield [43]. In this paper, ...
Charles Reis, John Dunagan, Helen J. Wang, Opher D...
HTML anchors are often surrounded by text that seems to describe the destination page appropriately. The text surrounding a link or the link-context is used for a variety of tasks...