21 search results - page 3 / 5 » Bid optimization for broad match ad auctions |
AAAI
2008
13 years 9 months ago
2008
We present the design of a banner advertising auction which is considerably more expressive than current designs. We describe a general model of expressive ad contracts/bidding an...
CORR
2006
Springer
13 years 7 months ago
2006
Springer
Internet search companies sell advertisement slots based on users' search queries via an auction. While there has been previous work on the auction process and its game-theor...
MOBIHOC
2009
ACM
14 years 8 months ago
2009
ACM
Cognitive radio networks are emerging as a promising technology for the efficient use of radio spectrum. In these networks, there are two categories of networks on different chann...
WINE
2007
Springer
14 years 1 months ago
2007
Springer
Internet search companies sell advertisement slots based on users’ search queries via an auction. Advertisers have to solve a complex optimization problem of how to place bids o...
WECWIS
2002
IEEE
14 years 10 days ago
2002
IEEE
Despite the large amounts of runtime needed to adequately solve a combinatorial auction (CA), existing iterative CA auction protocols require winner determination during every rou...