An important problem in search engine advertising is keyword1 generation. In the past, advertisers have preferred to bid for keywords that tend to have high search volumes and hen...
Web services are becoming prevalent nowadays. Finding desired Web services is becoming an emergent and challenging research problem. In this paper, we present WSExpress (Web Servi...
Existing search engines contain the picture of the Web from the past and their ranking algorithms are based on data crawled some time ago. However, a user requires not only relevan...
We propose a data-mining approach that produces generalized query patterns (with generalized keywords) from the raw user logs of the Microsoft Encarta search engine (http://encart...
Charles X. Ling, Jianfeng Gao, Huajie Zhang, Weini...
Laboratory studies have shown that when online search engines’ results are annotated with privacy indicators, some consumers will pay a premium to make purchases from sites that...
Janice Y. Tsai, Serge Egelman, Lorrie Faith Cranor...