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PERVASIVE
2009
Springer
14 years 2 days ago
Users' View on Context-Sensitive Car Advertisements
Cars are ubiquitous and offer large and often highly visible surfaces that can be used as advertising space. Until now, advertising in this domain has focused on commercial vehicle...
Florian Alt, Christoph Evers, Albrecht Schmidt
IMC
2010
ACM
13 years 5 months ago
Challenges in measuring online advertising systems
Online advertising supports many Internet services, such as search, email, and social networks. At the same time, there are widespread concerns about the privacy loss associated w...
Saikat Guha, Bin Cheng, Paul Francis
AAAI
2010
13 years 9 months ago
Visual Contextual Advertising: Bringing Textual Advertisements to Images
Advertising in the case of textual Web pages has been studied extensively by many researchers. However, with the increasing amount of multimedia data such as image, audio and vide...
Yuqiang Chen, Ou Jin, Gui-Rong Xue, Jia Chen, Qian...
MMSP
2008
IEEE
184views Multimedia» more  MMSP 2008»
14 years 1 months ago
When multimedia advertising meets the new Internet era
—The advent of media-sharing sites, especially along with the so called Web 2.0 wave, has led to the unprecedented Internet delivery of community-contributed media contents such ...
Xian-Sheng Hua, Tao Mei, Shipeng Li
WWW
2010
ACM
14 years 25 days ago
PageSense: style-wise web page advertising
This paper presents an innovative style-wise advertising platform for web page. Web page “style” mainly refers to visual effects, such as color and layout. Unlike the most po...
Lusong Li, Tao Mei, Xiang Niu, Chong-Wah Ngo