Sponsored search systems are tasked with matching queries to relevant advertisements. The current state-of-the-art matching algorithms expand the user's query using a variety...
Andrei Z. Broder, Peter Ciccolo, Evgeniy Gabrilovi...
Hierarchical models are commonly used to organize a Website's content. A Website's content structure can be represented by a topic hierarchy, a directed tree rooted at a...
With the increasing importance of search in guiding today's web traffic, more and more effort has been spent to create search engine spam. Since link analysis is one of the m...
For each industry, there exist many taxonomies that are intended for various applications. There are also multiple sources of regulations from different government agencies. Indus...
A query considered in isolation offers limited information about a searcher's intent. Query context that considers pre-query activity (e.g., previous queries and page visits)...