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MANSCI
2008
57views more  MANSCI 2008»
13 years 7 months ago
Building Brand Awareness in Dynamic Oligopoly Markets
Prasad A. Naik, Ashutosh Prasad, Suresh P. Sethi
MKTSCI
2008
64views more  MKTSCI 2008»
13 years 6 months ago
Building Brands
M. Berk Ataman, Carl F. Mela, Harald J. van Heerde
CHI
2003
ACM
14 years 8 months ago
The evolution of buildings and implications for the design of ubiquitous domestic environments
This paper considers how we may realize future ubiquitous domestic environments. Building upon previous work on how buildings evolve by Stewart Brand, we suggest the need to broad...
Tom Rodden, Steve Benford
CHI
2003
ACM
14 years 8 months ago
Shiny happy people building trust?: photos on e-commerce websites and consumer trust
Designing for trust in technology-mediated interaction is an increasing concern in CHI. In advertising, images of people have long been used to create positive attitudes to produc...
Jens Riegelsberger, Martina Angela Sasse, John D. ...
WG
2004
Springer
14 years 29 days ago
Crossing Reduction in Circular Layouts
We propose a two-phase heuristic for crossing reduction in circular layouts. While the first algorithm uses a greedy policy to build a good initial layout, an adaptation of the si...
Michael Baur, Ulrik Brandes