66 search results - page 3 / 14 » Building Consumer Trust Online |
JTAER
2010
13 years 2 months ago
2010
This study examines online brand trust and its influencing factors in the specific context of online air ticket buyers in Malaysia. Summarizing academic literature on online brand...
TRUST
2010
Springer
13 years 5 months ago
2010
Springer
We analyze empirical data of Germany’s largest online social lending platform Smava.de to exemplarily study the contribution of unstructured, ambiguous, or unverified informatio...
APWEB
2006
Springer
13 years 9 months ago
2006
Springer
The growth of eCommerce is being hampered by a lack of trust between providers and consumers of Web-based services. While researchers in many disciplines have addressed Web trust i...
ISEC
2001
Springer
13 years 12 months ago
2001
Springer
A major problem facing the full deployment of business-to-consumer (B2C) e-commerce is the development of trust on the side of the consumer. People develop trust in a business thr...
IFIPTM
2009
13 years 5 months ago
2009
Trust has been explored by many researchers in the past as a solution for assisting the process of recommendation production. In this work we are examining the feasibility of build...