Understanding goals and preferences behind a user's online activities can greatly help information providers, such as search engine and E-Commerce web sites, to personalize c...
Honghua (Kathy) Dai, Lingzhi Zhao, Zaiqing Nie, Ji...
The huge success of eBay has proven the demand for customer-to-customer (C2C) electronic commerce. eBay is a centralized infrastructure with all its scalability problems (network ...