Enterprise models, based on the responsibilities and relationships underlying market activities, are used to provide a framework for representing and analysing the activity of bro...
Ros Strens, Mike Martin, John E. Dobson, Stephen P...
Customer Relationship Management (CRM) is critical to the success of a business. Recent work in CRM has focused on the mining of customer-related data and the construction of cust...
Dickson K. W. Chiu, Wesley C. W. Chan, Gary K. W. ...
With the advent of e-Commerce, enterprises can no longer rely on static business strategies. They have to be able to cope in dynamic and uncertain electronic environments, especia...
In recent years, the growth of Mobile Computing, Electronic Commerce and Mobile Electronic Commerce has created a new concept of Mobile Electronic Marketing. New marketing models ...
Olga Ratsimor, Timothy W. Finin, Anupam Joshi, Yel...
Many online content providers tend to charge their services since they are confronted with difficulties to attain revenue from the online advertising. This paper shows why they ch...