740 search results - page 4 / 148 » CRM Analytics Framework |
CORR
2011
Springer
13 years 1 months ago
2011
Springer
HICSS
2003
IEEE
14 years 2 months ago
2003
IEEE
Customer Relationship Management (CRM) is critical to the success of a business. Recent work in CRM has focused on the mining of customer-related data and the construction of cust...
CIKM
2010
Springer
13 years 8 months ago
2010
Springer
Text mining, though still a nascent industry, has been growing quickly along with the awareness of the importance of unstructured data in business analytics, customer retention an...
IADIS
2003
13 years 11 months ago
2003
This paper proposes a conceptual framework that relates e-marketing strategy (Web-Design, Web-Promotion, Web-Price and Web-CRM) with performance at web and firm levels, while cons...
BTW
2009
Springer
14 years 28 days ago
2009
Springer
: Today, decision making by users of front office applications happens without analytical information supporting this process. We propose as solution Embedded Analytics (EA) making...