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PERSUASIVE
2007
Springer
14 years 1 months ago
Can Brotherhood Be Sold Like Soap...Online? An Online Social Marketing and Advocacy Pilot Study Synopsis
: Having engaged one billion users by early 2006, the Internet is the world’s fastest-growing mass communications medium. As it permeates into countless lives across the planet, ...
Brian Cugelman, Mike Thelwall, Phil Dawes
DIGRA
2003
Springer
14 years 22 days ago
Encounters with consumption during computer-mediated play: the development of digital games as marketing communication media
This paper explores the use of digital games for marketing communications using two theoretical perspectives. Firstly, the external contexts in which video game play takes place a...
Mike Molesworth
ICPPW
2007
IEEE
14 years 1 months ago
A Quality-Driven Algorithm for Resource Scheduling Based on Market Model on Grid
Several challenges about computational grid exist in integrating, coordinating and managing of resources and scheduling of applications, due to distributed resources at various le...
Lei Tang, Zhiyi Yang, Zhiwen Yu, Yunlan Wang
IDEAL
2004
Springer
14 years 26 days ago
Learning Users' Interests in a Market-Based Recommender System
Recommender systems are widely used to cope with the problem of information overload and, consequently, many recommendation methods have been developed. However, no one technique i...
Yan Zheng Wei, Luc Moreau, Nicholas R. Jennings