The value of a brand name is an important factor that consumers often take into consideration when making their purchasing decisions. However, it is difficult for users to evaluat...
Given a terabyte click log, can we build an efficient and effective click model? It is commonly believed that web search click logs are a gold mine for search business, because th...
Anitha Kannan, Chao Liu 0001, Christos Faloutsos, ...
In this poster, we present the P2P XML data localization layer of XLive, an XQuery mediation system developed at University of Versailles [2]. A major challenge in the evaluation ...
Contextual advertising supports much of the Web's ecosystem today. User experience and revenue (shared by the site publisher ad the ad network) depend on the relevance of the...
Online photo services such as Flickr and Zooomr allow users to share their photos with family, friends, and the online community at large. An important facet of these services is ...