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WWW
2009
ACM
14 years 10 months ago
Evaluating brand value on the web
The value of a brand name is an important factor that consumers often take into consideration when making their purchasing decisions. However, it is difficult for users to evaluat...
Takuya Kobayashi, Hiroaki Ohshima, Satoshi Oyama, ...
WWW
2009
ACM
14 years 10 months ago
Click chain model in web search
Given a terabyte click log, can we build an efficient and effective click model? It is commonly believed that web search click logs are a gold mine for search business, because th...
Anitha Kannan, Chao Liu 0001, Christos Faloutsos, ...
WWW
2008
ACM
14 years 10 months ago
A semantic layer for publishing and localizing xml data for a p2p xquery mediator
In this poster, we present the P2P XML data localization layer of XLive, an XQuery mediation system developed at University of Versailles [2]. A major challenge in the evaluation ...
Florin Dragan, Georges Gardarin, Laurent Yeh
WWW
2008
ACM
14 years 10 months ago
Contextual advertising by combining relevance with click feedback
Contextual advertising supports much of the Web's ecosystem today. User experience and revenue (shared by the site publisher ad the ad network) depend on the relevance of the...
Deepayan Chakrabarti, Deepak Agarwal, Vanja Josifo...
WWW
2008
ACM
14 years 10 months ago
Flickr tag recommendation based on collective knowledge
Online photo services such as Flickr and Zooomr allow users to share their photos with family, friends, and the online community at large. An important facet of these services is ...
Börkur Sigurbjörnsson, Roelof van Zwol