Search engine optimization (SEO) techniques are often abused to promote websites among search results. This is a practice known as blackhat SEO. In this paper we tackle a newly em...
Reciprocal Rank Fusion (RRF), a simple method for combining the document rankings from multiple IR systems, consistently yields better results than any individual system, and bett...
Gordon V. Cormack, Charles L. A. Clarke, Stefan B&...
We investigate asymptotically optimal keyword auctions, that is, auctions which maximize revenue as the number of bidders grows. We do so under two alternative behavioral assumpti...
Query Personalization is the process of dynamically enhancing a query with related user preferences stored in a user profile with the aim of providing personalized answers. The un...
We show that incorporating user behavior data can significantly improve ordering of top results in real web search setting. We examine alternatives for incorporating feedback into...