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CIKM
2009
Springer
14 years 20 days ago
Blogger-centric contextual advertising
This paper addresses the concept of Blogger-Centric Contextual Advertising, which refers to the assignment of personal ads to any blog page, chosen in according to bloggers' ...
Teng-Kai Fan, Chia-Hui Chang
TOCHI
2010
90views more  TOCHI 2010»
13 years 7 months ago
Potential for personalization
Current Web search tools do a good job of retrieving documents that satisfy the wide range of intentions that people associate with a query – but do not do a very good job of di...
Jaime Teevan, Susan T. Dumais, Eric Horvitz
CIKM
2010
Springer
13 years 7 months ago
Online learning for recency search ranking using real-time user feedback
Traditional machine-learned ranking algorithms for web search are trained in batch mode, which assume static relevance of documents for a given query. Although such a batch-learni...
Taesup Moon, Lihong Li, Wei Chu, Ciya Liao, Zhaohu...
KDD
2009
ACM
248views Data Mining» more  KDD 2009»
14 years 1 months ago
PSkip: estimating relevance ranking quality from web search clickthrough data
1 In this article, we report our efforts in mining the information encoded as clickthrough data in the server logs to evaluate and monitor the relevance ranking quality of a commer...
Kuansan Wang, Toby Walker, Zijian Zheng
CIKM
2008
Springer
13 years 10 months ago
Are click-through data adequate for learning web search rankings?
Learning-to-rank algorithms, which can automatically adapt ranking functions in web search, require a large volume of training data. A traditional way of generating training examp...
Zhicheng Dou, Ruihua Song, Xiaojie Yuan, Ji-Rong W...