Contextual Advertising is a type of Web advertising, which, given the URL of a Web page, aims to embed into the page (typically via JavaScript) the most relevant textual ads avail...
Aris Anagnostopoulos, Andrei Z. Broder, Evgeniy Ga...
We examine two basic sources for implicit relevance feedback on the segment level for search personalization: eye tracking and display time. A controlled study has been conducted ...
Social tagging is becoming increasingly popular in many Web 2.0 applications where users can annotate resources (e.g. Web pages) with arbitrary keywords (i.e. tags). A tag recomme...
Ziyu Guan, Jiajun Bu, Qiaozhu Mei, Chun Chen, Can ...
Web search engines are traditionally evaluated in terms of the relevance of web pages to individual queries. However, relevance of web pages does not tell the complete picture, si...
The next wave in search technology will be driven by the identification, extraction, and exploitation of real-world entities represented in unstructured textual sources. Search sy...