Understanding the impact of individual and task differences on search result page examination strategies is important in developing improved search engines. Characterizing these e...
Georg Buscher, Ryen W. White, Susan T. Dumais, Jef...
Local genetic algorithms have been designed with the aim of providing effective intensiļ¬cation. One of their most outstanding features is that they may help classical local searc...
In this research, we evaluate the effect of gender in analyzing the performance of sponsored search advertising. We examine a log file with data comprised of nearly 7,000,000 reco...
Web search engines respond to a query by returning more results than can be reasonably reviewed. These results typically include the title, link, and snippet of content from the t...
Online news reading has become very popular as the web provides access to news articles from millions of sources around the world. A key challenge of news websites is to help user...