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ACL
2006
13 years 9 months ago
Novel Association Measures Using Web Search with Double Checking
A web search with double checking model is proposed to explore the web as a live corpus. Five association measures including variants of Dice, Overlap Ratio, Jaccard, and Cosine, ...
Hsin-Hsi Chen, Ming-Shun Lin, Yu-Chuan Wei
WWW
2008
ACM
14 years 8 months ago
Analyzing search engine advertising: firm behavior and cross-selling in electronic markets
The phenomenon of sponsored search advertising is gaining ground as the largest source of revenues for search engines. Firms across different industries have are beginning to adop...
Anindya Ghose, Sha Yang
CIKM
2010
Springer
13 years 2 months ago
Predicting short-term interests using activity-based search context
A query considered in isolation offers limited information about a searcher's intent. Query context that considers pre-query activity (e.g., previous queries and page visits)...
Ryen W. White, Paul N. Bennett, Susan T. Dumais
WWW
2010
ACM
14 years 2 months ago
Competing for users' attention: on the interplay between organic and sponsored search results
Queries on major Web search engines produce complex result pages, primarily composed of two types of information: organic results, that is, short descriptions and links to relevan...
Cristian Danescu-Niculescu-Mizil, Andrei Z. Broder...
HICSS
2003
IEEE
201views Biometrics» more  HICSS 2003»
14 years 29 days ago
Design and Evaluation of Improvement method on the Web Information Navigation - A Stochastic Search Approach
With the advent of fast growing Internet and World Wide Web (WWW), more and more companies start the electronic commerce to enhance the business competitiveness. On the other hand...
Benjamin P.-C. Yen, Y.-W. Wan