72 search results - page 3 / 15 » Click chain model in web search |
WWW
2008
ACM
14 years 8 months ago
2008
ACM
Sponsored search is one of the enabling technologies for today's Web search engines. It corresponds to matching and showing ads related to the user query on the search engine...
DSS
2007
13 years 7 months ago
2007
In this paper, we report results of an investigation into the factors influencing the selection of sponsored links by e-commerce Web searchers. In this research, 56 participants e...
CIKM
2007
Springer
14 years 1 months ago
2007
Springer
Web search engines consistently collect information about users interaction with the system: they record the query they issued, the URL of presented and selected documents along w...
DAGSTUHL
2007
13 years 9 months ago
2007
Methods for Web link analysis and authority ranking such as PageRank are based on the assumption that a user endorses a Web page when creating a hyperlink to this page. There is a...
WSDM
2010
ACM
14 years 5 months ago
2010
ACM
Recent advances in click model have positioned it as an attractive method for representing user preferences in web search and online advertising. Yet, most of the existing works f...