Users of online social networking communities are disclosing large amounts of personal information, putting themselves at a variety of risks. Our ongoing research investigates mec...
Heather Richter Lipford, Andrew Besmer, Jason Wats...
Social networks are some of the largest and fastest growing online services today. Facebook, for example, has been ranked as the second most visited site on the Internet, and has b...
Danesh Irani, Marco Balduzzi, Davide Balzarotti, E...
This study suggests reasons for the absence of a growing proportion of the population, the so-called baby boomers, from the otherwise highly popular social networking sites. We ex...
A social network is defined as a social structure of individuals, who are related (directly or indirectly to each other) based on a common relation of interest, e.g. friendship, t...
One method of viral marketing involves seeding certain consumers within a population to encourage faster adoption of the product throughout the entire population. However, determi...