In this paper we describe the results of a controlled study of a social game, Magpies, which was built on the Facebook Online Social Network (OSN) and enhanced with contextual soc...
Ben Kirman, Shaun Lawson, Conor Linehan, Francesco...
Online social networking sites like Orkut, YouTube, and Flickr are among the most popular sites on the Internet. Users of these sites form a social network, which provides a power...
Alan Mislove, Massimiliano Marcon, P. Krishna Gumm...
In the world of e-marketing, new business models are frequently introduced, and new trends have started to emerge. One such latest trend is social networking websites, many of whic...
In this paper, we present a horizontal view of social influence, more specifically a quantitative study of the influence of neighbours on the probability of a particular node to jo...
This paper addresses the topic of social advertising, which refers to the allocation of ads based on individual user social information and behaviors. As social network services (e...