4 search results - page 1 / 1 » Clustering-Based Bidding Languages for Sponsored Search |
ESA
2009
Springer
14 years 3 months ago
2009
Springer
Sponsored search auctions provide a marketplace where advertisers can bid for millions of advertising opportunities to promote their products. The main difficulty facing the adver...
WWW
2009
ACM
14 years 12 months ago
2009
ACM
Ad auctions in sponsored search support"broad match"that allows an advertiser to target a large number of queries while bidding only on a limited number. While giving mo...
WINE
2009
Springer
14 years 5 months ago
2009
Springer
A well-known result due to Vickery gives a mechanism for selling a number of goods to interested buyers in a way that achieves the maximum social welfare. In practice, a problem wi...
AAAI
2011
12 years 11 months ago
2011
Externalities are recognized to exist in the sponsored search market, where two co-located ads compete for user attention. Existing work focuses on the effect of another ad on th...