In Internet marketing, Web audience analysis is essential to understanding the visitors’ needs. However, the existing analysis tools fail to deliver summarized and conceptual me...
The rapid e-commerce growth has made both business community and customers face a new situation. Due to intense competition on the one hand and the customer's option to choose...
Web transaction data between web visitors and web functionalities usually convey users’ task-oriented behavior patterns. Clustering web transactions, thus, may capture such infor...
Web usage mining plays an important role in the personalization of Web services, adaptation of Web sites, and the improvement of Web server performance. It applies data mining tec...