Today, many software projects are being developed by collaborating programmers working across multiple locations. Whatever the reason may be, outsourcing, organizational structure...
Understanding website preferences across cultures is imperative to the development of customer loyalty in online environments. Based on an exploratory four nation study, this pape...
Dianne Cyr, Joe Ilsever, Carole Bonanni, John Bowe...
The primary goal of the project was to understand the cultural similarities and differences in perception, adoption and usage of technology across three cultures (US, India and Ch...