We present ViteX, an XPath processing system on XML streams with polynomial time complexity. ViteX uses a polynomial-space data structure to encode an exponential number of patter...
In a recent paper, Friedman, Geiger, and Goldszmidt [8] introduced a classifier based on Bayesian networks, called Tree Augmented Naive Bayes (TAN), that outperforms naive Bayes a...
In sponsored search, a number of advertising slots is available on a search results page, and have to be allocated among a set of advertisers competing to display an ad on the pag...
Most models for online advertising assume that an advertiser's value from winning an ad auction, which depends on the clickthrough rate or conversion rate of the advertisemen...
We discuss the use of social networks in implementing viral marketing strategies. While influence maximization has been studied in this context (see Chapter 24 of [10]), we study ...
Jason D. Hartline, Vahab S. Mirrokni, Mukund Sunda...