We explore the use of the landing page content in sponsored search ad selection. Specifically, we compare the use of the ad’s intrinsic content to augmenting the ad with the wh...
Yejin Choi, Marcus Fontoura, Evgeniy Gabrilovich, ...
A query independent feature, relating perhaps to document content, linkage or usage, can be transformed into a static, per-document relevance weight for use in ranking. The challe...
Nick Craswell, Stephen E. Robertson, Hugo Zaragoza...
with existing analysis tools. Modular reasoning principles such as abstraction, compositional refinement, and assume-guarantee reasoning are well understood for architectural hiera...
Web image search using text queries has received considerable attention. However, current state-of-the-art approaches require training models for every new query, and are therefore...
Josip Krapac, Moray Allan, Jakob Verbeek, Frédér...
We present an approach in which the semantics of an XML language is defined by means of a transformation from an XML document model (an XML schema) to an application specific mode...