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WWW
2008
ACM
14 years 11 months ago
Optimal marketing strategies over social networks
We discuss the use of social networks in implementing viral marketing strategies. While influence maximization has been studied in this context (see Chapter 24 of [10]), we study ...
Jason D. Hartline, Vahab S. Mirrokni, Mukund Sunda...
WWW
2007
ACM
14 years 11 months ago
Efficient search in large textual collections with redundancy
Current web search engines focus on searching only the most recent snapshot of the web. In some cases, however, it would be desirable to search over collections that include many ...
Jiangong Zhang, Torsten Suel
WWW
2007
ACM
14 years 11 months ago
Effort estimation: how valuable is it for a web company to use a cross-company data set, compared to using its own single-compan
Previous studies comparing the prediction accuracy of effort models built using Web cross- and single-company data sets have been inconclusive, and as such replicated studies are ...
Emilia Mendes, Sergio Di Martino, Filomena Ferrucc...
WWW
2006
ACM
14 years 11 months ago
Site level noise removal for search engines
The currently booming search engine industry has determined many online organizations to attempt to artificially increase their ranking in order to attract more visitors to their ...
André Luiz da Costa Carvalho, Paul-Alexandr...
WWW
2006
ACM
14 years 11 months ago
Compressing and searching XML data via two zips
XML is fast becoming the standard format to store, exchange and publish over the web, and is getting embedded in applications. Two challenges in handling XML are its size (the XML...
Paolo Ferragina, Fabrizio Luccio, Giovanni Manzini...
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