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ICDE
2005
IEEE
144views Database» more  ICDE 2005»
14 years 11 months ago
ViteX: A Streaming XPath Processing System
We present ViteX, an XPath processing system on XML streams with polynomial time complexity. ViteX uses a polynomial-space data structure to encode an exponential number of patter...
Yi Chen, Susan B. Davidson, Yifeng Zheng
WWW
2009
ACM
14 years 10 months ago
General auction mechanism for search advertising
In sponsored search, a number of advertising slots is available on a search results page, and have to be allocated among a set of advertisers competing to display an ad on the pag...
Dávid Pál, Gagan Aggarwal, Martin P&...
WWW
2009
ACM
14 years 10 months ago
Bid optimization for broad match ad auctions
Ad auctions in sponsored search support"broad match"that allows an advertiser to target a large number of queries while bidding only on a limited number. While giving mo...
Eyal Even-Dar, Vahab S. Mirrokni, S. Muthukrishnan...
WWW
2008
ACM
14 years 10 months ago
Optimal marketing strategies over social networks
We discuss the use of social networks in implementing viral marketing strategies. While influence maximization has been studied in this context (see Chapter 24 of [10]), we study ...
Jason D. Hartline, Vahab S. Mirrokni, Mukund Sunda...
PODC
2009
ACM
14 years 10 months ago
Oblivious interference scheduling
In the interference scheduling problem, one is given a set of n communication requests described by pairs of points from a metric space. The points correspond to devices in a wire...
Alexander Fanghänel, Berthold Vöcking, H...