E-commerce is growing at an exponential rate. In the last decade, there has been an explosion of online commercial activity enabled by World Wide Web (WWW). These days, many consu...
Click fraud is jeopardizing the industry of Internet advertising. Internet advertising is crucial for the thriving of the entire Internet, since it allows producers to advertise t...
This research examines the privacy comfort levels of participants if others can view traces of their web browsing activity. During a week-long field study, participants used an el...
The recent evolution of Internet, driven by the Web services technology, is extending the role of the Web from a support of information interaction to a middleware for B2B interac...
Message hierarchies in web discussion boards grow with new postings. Threads of messages evolve as new postings focus within or diverge from the original themes of the threads. Th...