Location-aware advertising is widely touted as the “killer-app” for mobile commerce to flourish. With the imminent rollout of third-generation mobile networks, advances in mul...
The paper investigates the interaction effects between the search strategy of software agents and the subject's product class knowledge. The experimental study consists of a ...
Recommender systems are a powerful tool for promoting sales in electronic commerce. An effective shopping recommender system can help boost the retailer’s sales by reminding cus...
Koung-Lung Lin, Jane Yung-jen Hsu, Han-Shen Huang,...
With the rapid growth of the Internet, users' ability to publish content has created active electronic communities that provide a wealth of product information. Consumers nat...