Web advertising (Online advertising), a form of advertising that uses the World Wide Web to attract customers, has become one of the world’s most important marketing channels. Th...
Information retrieval systems (e.g., web search engines) are critical for overcoming information overload. A major deficiency of existing retrieval systems is that they generally...
In this paper, we identify and analyze structural properties which reflect the functionality of a Web site. These structural properties consider the size, the organization, the co...
Efficiently finding Web services on the Web is a challenging issue in service-oriented computing. Currently, UDDI is a standard for publishing and discovery of Web services, and U...
Search has arguably become the dominant paradigm for finding information on the World Wide Web. In order to build a successful search engine, there are a number of challenges that ...
Mehran Sahami, Vibhu O. Mittal, Shumeet Baluja, He...