One challenge for relevance ranking in Web search is underspecified queries. For such queries, top-ranked documents may contain information irrelevant to the search goal of the us...
We define and study the process of context transfer in search advertising, which is the transition of a user from the context of Web search to the context of the landing page tha...
Hila Becker, Andrei Z. Broder, Evgeniy Gabrilovich...
We investigate a representative case of sudden information need change of Web users. By analyzing search engine query logs, we show that the majority of queries submitted by users...
The Internet has become an extremely popular source of entertainment and information. But, despite the growing amount of media content, most Web sites today are designed for acces...
Alan Messer, Anugeetha Kunjithapatham, Phuong Nguy...
In this paper, we present a folksonomy-based approach for implicit user intent extraction during a Web search process. We present a number of result re-ranking techniques based on...