27 search results - page 1 / 6 » Context transfer in search advertising |
SIGIR
2009
ACM
14 years 5 months ago
2009
ACM
We define and study the process of context transfer in search advertising, which is the transition of a user from the context of Web search to the context of the landing page tha...
WINE
2007
Springer
14 years 5 months ago
2007
Springer
We examine a formal model of sponsored search in which advertisers can bid not only on search terms, but on search terms under specific contexts. A context is any auxiliary infor...
MM
2009
ACM
14 years 5 months ago
2009
ACM
Automatic video search based on semantic concept detectors has recently received significant attention. Since the number of available detectors is much smaller than the size of h...
WEBI
2009
Springer
14 years 5 months ago
2009
Springer
Abstract—We present a method for modeling, and automatically inferring, the current interest of a user in search advertising. Our task is complementary to that of predicting ad r...
WINE
2007
Springer
14 years 5 months ago
2007
Springer
A context in sponsored search is additional information about a query, such as the user’s age, gender or location, that can change an advertisement’s relevance or an advertise...