27 search results - page 2 / 6 » Context transfer in search advertising |
CIKM
2008
Springer
13 years 9 months ago
2008
Springer
Web textual advertising can be interpreted as a search problem over the corpus of ads available for display in a particular context. In contrast to conventional information retrie...
AAAI
2007
13 years 9 months ago
2007
In this paper, we develop and evaluate several probabilistic models of user click-through behavior that are appropriate for modeling the click-through rates of items that are pres...
ACML
2009
Springer
14 years 2 months ago
2009
Springer
With more and more commercial activities moving onto the Internet, people tend to purchase what they need through Internet or conduct some online research before the actual transac...
SIGMETRICS
2004
ACM
14 years 28 days ago
2004
ACM
Low priority data transfer across the wide area is useful in several contexts, for example for the dissemination of large files such as OS updates, content distribution or prefet...
TARK
2009
Springer
14 years 2 months ago
2009
Springer
We exhibit a new computational-based definition of awareness, informally that our level of unawareness of an object is the amount of time needed to generate that object within a ...