430 search results - page 2 / 86 » Contextual Ranking of Keywords Using Click Data |
ECIR
2008
Springer
14 years 8 days ago
2008
Springer
Abstract. Clickthrough data has been the subject of increasing popularity as an implicit indicator of user feedback. Previous analysis has suggested that user click behaviour is su...
WWW
2011
ACM
13 years 5 months ago
2011
ACM
Our objective is to improve the performance of keyword based image search engines by re-ranking their baseline results. To this end, we address three limitations of existing searc...
WINE
2009
Springer
14 years 5 months ago
2009
Springer
It is widely believed that the value of acquiring a slot in a sponsored search list (that comes along with the organic links in a search engine’s result page) highly depends on ...
KDD
2010
ACM
13 years 8 months ago
2010
ACM
The dynamic marketplace in online advertising calls for ranking systems that are optimized to consistently promote and capitalize better performing ads. The streaming nature of on...
EMNLP
2009
13 years 8 months ago
2009
There have been increasing needs for task specific rankings in web search such as rankings for specific query segments like long queries, time-sensitive queries, navigational quer...