50 search results - page 1 / 10 » Contract Auctions for Sponsored Search |
WINE
2009
Springer
14 years 5 months ago
2009
Springer
In sponsored search auctions advertisers typically pay a fixed amount per click that their advertisements receive. In particular, the advertiser and the publisher enter into a con...
ICDE
2009
IEEE
15 years 16 days ago
2009
IEEE
Abstract-- Sponsored search auctions form a multibillion dollar industry. Search providers auction advertisement slots on search result pages to advertisers who are charged only if...
ACMICEC
2007
ACM
14 years 2 months ago
2007
ACM
We investigate asymptotically optimal keyword auctions, that is, auctions which maximize revenue as the number of bidders grows. We do so under two alternative behavioral assumpti...
WINE
2007
Springer
14 years 4 months ago
2007
Springer
We present a characterization of empirical price data from sponsored search auctions. We show that simple models drawing bid values independently from a fixed distribution can be...
IJEB
2008
13 years 10 months ago
2008
: The success of sponsored search has radically affected how people interact with the information, websites, and services on the web. Sponsored search provides the necessary revenu...