50 search results - page 2 / 10 » Contract Auctions for Sponsored Search |
WINE
2007
Springer
14 years 1 months ago
2007
Springer
We consider the problem of designing auctions with worst case revenue guarantees for sponsored search. This problem differs from previous work because of ad dependent clickthroug...
ATAL
2010
Springer
13 years 8 months ago
2010
Springer
ICDE
2008
IEEE
14 years 8 months ago
2008
IEEE
Internet search results are a growing and highly profitable advertising platform. Search providers auction advertising slots to advertisers on their search result pages. Due to the...
Publication
In pay-per click sponsored search auctions which are cur-
rently extensively used by search engines, the auction for
a keyword involves a certain number of advertisers (say k)
c...
CORR
2008
Springer
13 years 7 months ago
2008
Springer
Abstract. Sponsored search involves running an auction among advertisers who bid in order to have their ad shown next to search results for specific keywords. The most popular auct...