50 search results - page 3 / 10 » Contract Auctions for Sponsored Search |
WINE
2010
Springer
13 years 6 months ago
2010
Springer
Abstract. The standard business model in the sponsored search marketplace is to sell click-throughs to the advertisers. This involves running an auction that allocates advertisemen...
AAIM
2009
Springer
13 years 6 months ago
2009
Springer
Most sponsored search auctions use the Generalized Second Price (GSP) rule. Given the GSP rule, they try to give an optimal allocation, an easy task when the only need is to alloca...
WINE
2007
Springer
14 years 2 months ago
2007
Springer
We introduce an exploration scheme aimed at learning advertiser click-through rates in sponsored search auctions with minimal effect on advertiser incentives. The scheme preserves...
WINE
2007
Springer
14 years 2 months ago
2007
Springer
We study keyword auctions in a model where each advertiser has a value for every slot, which is not necessarily proportional to the number of clicks the advertiser expects to rece...
SOFSEM
2009
Springer
14 years 5 months ago
2009
Springer
