50 search results - page 5 / 10 » Contract Auctions for Sponsored Search |
WINE
2007
Springer
14 years 2 months ago
2007
Springer
We examine a formal model of sponsored search in which advertisers can bid not only on search terms, but on search terms under specific contexts. A context is any auxiliary infor...
CEC
2010
IEEE
13 years 9 months ago
2010
IEEE
In sponsored search auctions, advertisers choose a set of keywords based on products they wish to market. They bid for advertising slots that will be displayed on the search result...
ATAL
2010
Springer
13 years 9 months ago
2010
Springer
In the Trading Agent Competition Ad Auctions Game, agents compete to sell products by bidding to have their ads shown in a search engine's sponsored search results. We report...
WINE
2010
Springer
13 years 6 months ago
2010
Springer
A common approach to analyzing repeated auctions, such as sponsored search auctions, is to treat them as complete information games, because it is assumed that, over time, players...
ESA
2009
Springer
14 years 1 months ago
2009
Springer
Sponsored search auctions provide a marketplace where advertisers can bid for millions of advertising opportunities to promote their products. The main difficulty facing the adver...