50 search results - page 6 / 10 » Contract Auctions for Sponsored Search |
FOCS
2010
IEEE
13 years 6 months ago
2010
IEEE
Generalized Second Price Auction, also knows as Ad Word auctions, and its variants has been the main mechanism used by search companies to auction positions for sponsored search l...
ATAL
2008
Springer
13 years 10 months ago
2008
Springer
We study principled methods for incorporating user utility into the selection of sponsored search ads. We describe variations of the GSP allocation/pricing mechanism that accommod...
CACM
1998
13 years 8 months ago
1998
: Current user interfaces for textual database searching leave much to be desired: individually, they are often confusing, and as a group, they are seriously inconsistent. We propo...
WINE
2009
Springer
14 years 3 months ago
2009
Springer
Sponsored search auction is used by most search engines to select ads to display on the web page of a search result, according to advertisers’ bidding prices. The income of this ...
WINE
2009
Springer
14 years 3 months ago
2009
Springer
It is widely believed that the value of acquiring a slot in a sponsored search list (that comes along with the organic links in a search engine’s result page) highly depends on ...