Identifying similar keywords, known as broad matches, is an important task in online advertising that has become a standard feature on all major keyword advertising platforms. Eff...
The performance of web search engines may often deteriorate due to the diversity and noisy information contained within web pages. User click-through data can be used to introduce...
Extending relational database functionality to include data mining primitives is one step towards the greater goal of more closely integrated database and mining systems. This pape...
Web Usage Mining is that area of Web Mining which deals with the extraction of interesting knowledge from logging information produced by web servers. In this paper, we present a s...
There has been a large amount of research on efficient document retrieval in both IR and web search areas. One important technique to improve retrieval efficiency is early termina...