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KDD
1998
ACM
13 years 11 months ago
1998
ACM
Direct marketing is a process of identifying likely buyers of certain products and promoting the products accordingly. It is increasingly used by banks, insurance companies, and t...
KDD
2000
ACM
13 years 11 months ago
2000
ACM
Predictive models in direct marketing seek to identify individuals most likely to respond to promotional solicitations or other intervention programs. While standard modeling appr...
ICDM
2006
IEEE
14 years 1 months ago
2006
IEEE
1 In traditional direct marketing, the implicit assumption is that customers will only purchase the product if they are contacted. In real business environments, however, there ar...
DAWAK
2006
Springer
13 years 11 months ago
2006
Springer
This paper describes problem of prediction that is based on direct marketing data coming from Nationwide Products and Services Questionnaire (NPSQ) prepared by Polish division of A...
KDD
2009
ACM
13 years 12 months ago
2009
ACM
We consider negotiations between publishers and advertisers in a marketplace for ads. Motivated by Google’s online PrintAds system which is such a marketplace, we focus on the r...