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» Data Mining for Direct Marketing: Problems and Solutions
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IEEEICCI
2002
IEEE
14 years 10 days ago
Mining Fuzzy Rules in A Donor Database for Direct Marketing by a Charitable Organization
Given a donor database by a charitable organization in Hong Kong, we propose to use a new data mining technique to discover fuzzy rules for direct marketing. The discovered fuzzy ...
Keith C. C. Chan, Wai-Ho Au, Berry Choi
ICDE
2007
IEEE
121views Database» more  ICDE 2007»
14 years 1 months ago
dmFSQL: a Server for Data Mining
At present, we have proceeded to extend SQL into a new language called dmFSQL (data mining Fuzzy Structured Query Language) which can be used to solve real problems of Data Mining...
Ramón Alberto Carrasco, María Amparo...
PKDD
2007
Springer
120views Data Mining» more  PKDD 2007»
14 years 1 months ago
Privacy Preserving Market Basket Data Analysis
Randomized Response techniques have been empirically investigated in privacy preserving association rule mining. However, previous research on privacy preserving market basket data...
Ling Guo, Songtao Guo, Xintao Wu
KDD
1998
ACM
228views Data Mining» more  KDD 1998»
13 years 11 months ago
Direct Marketing Response Models Using Genetic Algorithms
Direct marketing response models seek to identify individuals most likely to respond to marketing solicitations. Such models are commonly evaluatedon classification accuracyand so...
Siddhartha Bhattacharyya
CEC
2005
IEEE
14 years 1 months ago
Efficient global optimization (EGO) for multi-objective problem and data mining
In this study, a surrogate model is applied to multi-objective aerodynamic optimization design. For the balanced exploration and exploitation with the surrogate model, objective fu...
Shinkyu Jeong, Shigeru Obayashi