Web users display their preferences implicitly by navigating through a sequence of pages or by providing numeric ratings to some items. Web usage mining techniques are used to ext...
The rapid e-commerce growth has made both business community and customers face a new situation. Due to intense competition on the one hand and the customer's option to choose...
On the Web, where the search costs are low and the competition is just a mouse click away, it is crucial to segment the customers intelligently in order to offer more targeted and...
In this paper, we provide a summary of the WEBKDD 2000 workshop, whose theme was `Web Mining for E-Commerce'. This workshop was held in conjunction with the ACM SIGKDD Intern...
Myra Spiliopoulou, Jaideep Srivastava, Ron Kohavi,...
The number of web pages available on Internet increases day after day, and consequently finding relevant information becomes more and more a hard task. However, when we consider ...
Aliaksandr Birukou, Enrico Blanzieri, Paolo Giorgi...