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» Data Mining in the Real World: Experiences, Challenges, and ...
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CIMCA
2005
IEEE
14 years 11 days ago
Topic-Based Audience Metrics for Internet Marketing by Combining Ontologies and Output Page Mining
In Internet marketing, Web audience analysis is essential to understanding the visitors’ needs. However, the existing analysis tools fail to deliver summarized and conceptual me...
Jean-Pierre Norguet, Esteban Zimányi
KDD
2008
ACM
199views Data Mining» more  KDD 2008»
14 years 7 months ago
Efficient computation of personal aggregate queries on blogs
There is an exploding amount of user-generated content on the Web due to the emergence of "Web 2.0" services, such as Blogger, MySpace, Flickr, and del.icio.us. The part...
Ka Cheung Sia, Junghoo Cho, Yun Chi, Belle L. Tsen...
KDD
2001
ACM
231views Data Mining» more  KDD 2001»
14 years 7 months ago
A Framework for Efficient and Anonymous Web Usage Mining Based on Client-Side Tracking
Web Usage Mining (WUM), a natural application of data mining techniques to the data collected from user interactions with the web, has greatly concerned both academia and industry ...
Cyrus Shahabi, Farnoush Banaei Kashani
SDM
2009
SIAM
114views Data Mining» more  SDM 2009»
14 years 3 months ago
GAD: General Activity Detection for Fast Clustering on Large Data.
In this paper, we propose GAD (General Activity Detection) for fast clustering on large scale data. Within this framework we design a set of algorithms for different scenarios: (...
Jiawei Han, Liangliang Cao, Sangkyum Kim, Xin Jin,...
KDD
2009
ACM
232views Data Mining» more  KDD 2009»
13 years 11 months ago
Probabilistic latent semantic user segmentation for behavioral targeted advertising
Behavioral Targeting (BT), which aims to deliver the most appropriate advertisements to the most appropriate users, is attracting much attention in online advertising market. A ke...
Xiaohui Wu, Jun Yan, Ning Liu, Shuicheng Yan, Ying...