In Internet marketing, Web audience analysis is essential to understanding the visitors’ needs. However, the existing analysis tools fail to deliver summarized and conceptual me...
There is an exploding amount of user-generated content on the Web due to the emergence of "Web 2.0" services, such as Blogger, MySpace, Flickr, and del.icio.us. The part...
Ka Cheung Sia, Junghoo Cho, Yun Chi, Belle L. Tsen...
Web Usage Mining (WUM), a natural application of data mining techniques to the data collected from user interactions with the web, has greatly concerned both academia and industry ...
In this paper, we propose GAD (General Activity Detection) for fast clustering on large scale data. Within this framework we design a set of algorithms for different scenarios: (...
Jiawei Han, Liangliang Cao, Sangkyum Kim, Xin Jin,...
Behavioral Targeting (BT), which aims to deliver the most appropriate advertisements to the most appropriate users, is attracting much attention in online advertising market. A ke...
Xiaohui Wu, Jun Yan, Ning Liu, Shuicheng Yan, Ying...