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» De-anonymizing Social Networks
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CIKM
2008
Springer
13 years 9 months ago
Mining social networks using heat diffusion processes for marketing candidates selection
Social Network Marketing techniques employ pre-existing social networks to increase brands or products awareness through word-of-mouth promotion. Full understanding of social netw...
Hao Ma, Haixuan Yang, Michael R. Lyu, Irwin King
CHI
2010
ACM
14 years 1 months ago
Improving social game engagement on facebook through enhanced socio-contextual information
In this paper we describe the results of a controlled study of a social game, Magpies, which was built on the Facebook Online Social Network (OSN) and enhanced with contextual soc...
Ben Kirman, Shaun Lawson, Conor Linehan, Francesco...
IMC
2007
ACM
13 years 9 months ago
Measurement and analysis of online social networks
Online social networking sites like Orkut, YouTube, and Flickr are among the most popular sites on the Internet. Users of these sites form a social network, which provides a power...
Alan Mislove, Massimiliano Marcon, P. Krishna Gumm...
IFIP8
2007
13 years 8 months ago
Social Networking as a New Trend in E-Marketing
In the world of e-marketing, new business models are frequently introduced, and new trends have started to emerge. One such latest trend is social networking websites, many of whic...
T. Andrew Yang, Dan J. Kim, Vishal Dhalwani
ASUNAM
2009
IEEE
13 years 11 months ago
Groupthink and Peer Pressure: Social Influence in Online Social Network Groups
In this paper, we present a horizontal view of social influence, more specifically a quantitative study of the influence of neighbours on the probability of a particular node to jo...
Pan Hui, Sonja Buchegger