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WWW
2008
ACM
14 years 10 months ago
Dynamic cost-per-action mechanisms and applications to online advertising
We study the Cost-Per-Action or Cost-Per-Acquisition (CPA) charging scheme in online advertising. In this scheme, instead of paying per click, the advertisers pay only when a user...
Hamid Nazerzadeh, Amin Saberi, Rakesh Vohra
IISWC
2008
IEEE
14 years 4 months ago
Temporal streams in commercial server applications
Commercial server applications remain memory bound on modern multiprocessor systems because of their large data footprints, frequent sharing, complex non-strided access patterns, ...
Thomas F. Wenisch, Michael Ferdman, Anastasia Aila...
ATAL
2006
Springer
14 years 1 months ago
Reducing price fluctuation in continuous double auctions through pricing policy and shout improvement
Auction mechanism design is a subfield of game theory dedicated to manipulating the rules of an auction so as to achieve specific goals. The complexity of the dynamics of auctions...
Jinzhong Niu, Kai Cai, Simon Parsons, Elizabeth Sk...
SIGSOFT
2010
ACM
13 years 7 months ago
Software economies
Software construction has typically drawn on engineering metaphors like building bridges or cathedrals, which emphasize architecture, specification, central planning, and determin...
David F. Bacon, Eric Bokelberg, Yiling Chen, Ian A...
RULES
1995
Springer
92views Database» more  RULES 1995»
14 years 1 months ago
Rule Contexts in Active Databases - A Mechanism for Dynamic Rule Grouping
Engineering applications that use Active DBMSs (ADBMSs) often need to group activities into modes that are shifted during the execution of different tasks. This paper presents a me...
Martin Sköld, Esa Falkenroth, Tore Risch