We study the Cost-Per-Action or Cost-Per-Acquisition (CPA) charging scheme in online advertising. In this scheme, instead of paying per click, the advertisers pay only when a user...
Commercial server applications remain memory bound on modern multiprocessor systems because of their large data footprints, frequent sharing, complex non-strided access patterns, ...
Thomas F. Wenisch, Michael Ferdman, Anastasia Aila...
Auction mechanism design is a subfield of game theory dedicated to manipulating the rules of an auction so as to achieve specific goals. The complexity of the dynamics of auctions...
Jinzhong Niu, Kai Cai, Simon Parsons, Elizabeth Sk...
Software construction has typically drawn on engineering metaphors like building bridges or cathedrals, which emphasize architecture, specification, central planning, and determin...
David F. Bacon, Eric Bokelberg, Yiling Chen, Ian A...
Engineering applications that use Active DBMSs (ADBMSs) often need to group activities into modes that are shifted during the execution of different tasks. This paper presents a me...