507 search results - page 15 / 102 » Defensive Marketing Strategies |
HICSS
2008
IEEE
14 years 2 months ago
2008
IEEE
Information technology (IT) advances often create turmoil and disturb existing industry structures. We analyze the impact of the Internet and e-commerce technologies on digital int...
ANOR
2002
13 years 7 months ago
2002
In a multi-unit firm, such as a retail chain or a multi-plant manufacturer, we compare the business strategies developed by unit managers with the strategies that maximize corporat...
SPRINGSIM
2007
13 years 8 months ago
2007
— Stochastic activity networks (SANs) are a widely used formalism for describing complex systems that have random behavior. Sophisticated software tools exist for the modeling an...
IWIA
2005
IEEE
14 years 1 months ago
2005
IEEE
Malware defenses have primarily relied upon intrusion fingerprints to detect suspicious network behavior. While effective for discovering computers that are already compromised,...
HICSS
2009
IEEE
14 years 2 months ago
2009
IEEE
In this research, we use a game-theoretic model to examine personalization of information in a twodimensional product differentiation model, when consumers attach importance to ...